Search Engine Optimization (SEO) refers to the organic process of increasing your websites visibility on search engine results pages (SERPs) via major search engines like Google, Yahoo, and Bing. This is performed by editing and adjusting our clients’ websites using the right keywords and specific SEO tactics.
Traffic Generation By SEO Montreal
Traffic is measured by the amount of visitors a website receives. Your business needs website traffic in order for you to get more customers. People will often hire someone to build them a website thinking visitors will automatically come. However, this is not the case. Your website needs to be properly search engine optimized in order for you to receive traffic. Not only do you need to generate traffic, you need to target the right traffic.
Keyword Research & Planning
Keywords are basically what people type and search for on Google, Yahoo, and Bing. This is done by extensive keyword research of what individuals search for when using a major search engine and inserting the right keywords into your website. We adjust and edit our client’s website content using specific keyword strategies, such as keyword density adjustment. Having these proper keywords and coding within your website increases search engine visibility and will generate an improved SERPs, resulting in more traffic. Our Search Engine Optimization strategies and techniques are always up to date with the latest search engine algorithms.
Keyword density is the amount of times a keyword is used in a post or page divided by the total word count in the content. These words need to be properly placed on your site. Overusing keywords will probably make your content sound like spam. On them other hand, not using enough of your keywords can result in search engines not finding your website.
Off-Site SEO Montreal Link Building
Link building, also known as inbound links and backlinks are the number of incoming links from a website to your own. Having pertinent links to your website gives your site importance in search engines. Thus, your search engine rankings in results pages will increase. Quality links with high page rank overpower the quantity of links. Also, pertinent inbound links that are related to your niche can help with SEO. This is because they target the same audience. We build relevant and quality backlinks to search engine optimize your website.
SEO Montreal Process
Search engine optimization is an long term process. Quiet often, major search engines change their ranking algorithm making websites harder to rank on page one. SEO is not a one time job, it’s an ongoing process. Updating and building SEO is required in order to keep up with changes in search engines. We maintain and manage your search engine optimization campaign so that you’ll continuously be found by your customers. Search engine optimization can be provided on new or existing websites.
Your websites structure has a huge impact your site’s SEO. This means having a good site map and ensuring each page contextually relates to one other. We structure your website so that it is easy to navigate throughout all content and pages.
Professional SEO Copywriting Services
SEO Copywriting is important to every businesses’ website. It’s a marketing strategy that involves content that is search engine optimized and in turn helps develop a company’s brand. The purpose of content marketing is to construct a relevant information base and use that to educate the public in hopes that they will become eventual customers. It’s an art of exchanging information about a service or product to the general public. This can be done by setting up a blog or articles related to your niche. There are certain guidelines we use in order to SEO your content to its full potential.
Having updated and relevant content within your site will ensure that search engine web spiders will visit and index you regularly. It tells search engines that you’re important by providing your audience regular fresh new content. This will help you with your rankings. Furthermore, it is important to ensure duplicate content is not present.We update and manage your content regularly with unique content helping you define your brand.
Local SEO Montreal
Local SEO or GEO targeting is a way of targeting traffic from a special area or location. If you reside in Montreal (or any other city) and provide products or services locally, local SEO is for you. Local SEO enables your business to target long tailed keywords which are easier to rank for you depending on your niche.