With the ever growing popularity of YouTube and posting videos, video marketing has become a profitable way of promoting a business’s service or product via social media marketing. Having a video that illustrates what your service or product entails, or even just video relating to your service or product, can be advantageous in generating traffic to your site. This is because many prefer visuals and concrete themes rather than reading a simple text. Having a video for your business grabs the attention of your audience and can give you the upper hand over your competitor’s website that does not incorporate video marketing in their marketing tactics. Video marketing also help brand your business or company image by building trust and authority.